PRIVACY POLICY

Effective Date: January 1, 2026
Last Updated: September 17, 2026

This Privacy Policy describes how BLUR LLC ("BLUR", "we", "us", or "our") collects, uses, protects, and discloses personal information obtained from clients and visitors who access our website at https://blur-wear.com, purchase our bespoke suits, evening gowns, tailored blazers, and luxury formalwear, or otherwise interact with our concierge services.

We are committed to maintaining the confidentiality, integrity, and security of our clients' personal and financial data in accordance with United States federal and state privacy statutes, including the California Consumer Privacy Act (CCPA) as amended by the CPRA, and international best practices.

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1. Information We Collect

When you visit or place an order through BLUR LLC, we collect categories of personal information necessary to fulfill your sartorial orders and provide dedicated styling support:

• Client Identification & Contact Details: Full legal name, billing address, physical shipping address, email address, and telephone number.
• Custom Sizing & Fitting Data: Suit jacket sizes, chest, waist, inseam, dress measurements, silhouette preferences, and alteration notes collected to ensure flawless tailoring.
• Payment & Financial Information: Payment card numbers, expiration dates, cardholder names, and CVV security codes. Please note: BLUR LLC does not store raw credit card numbers. All transactions are tokenized and processed via certified PCI-DSS Level 1 payment processors. Your card billing statement will reflect BLUR LLC.
• Order History & Concierge Notes: Records of suits, tuxedos, dresses, accessories purchased, return and exchange history, and written communications with our style concierge.
• Device & Telemetry Data: IP address, browser type, operating system, geolocation, time zone, and session clickstream data gathered via essential security cookies.

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2. How We Use Your Information

BLUR LLC processes your information strictly for legitimate commercial and operational purposes:

• Fulfilling, tailoring, inspecting, and shipping bespoke suits, evening dresses, and formal garments;
• Processing credit card payments, fraud screening, verifying authorization, and preventing chargebacks;
• Issuing order confirmations, shipment tracking notifications, and delivery advisories;
• Facilitating customer-initiated returns, complimentary size exchanges, and refunds;
• Complying with applicable legal, tax, accounting, and anti-money laundering (AML) obligations.

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3. Payment Processing & PCI-DSS Compliance

All online transactions are protected by industry-standard 256-bit Secure Socket Layer (SSL) encryption. Cardholder data is submitted directly through encrypted application program interfaces (APIs) to certified Tier-1 acquiring banks and payment gateways adhering strictly to Payment Card Industry Data Security Standards (PCI-DSS). BLUR LLC never sells, rents, or leases payment data to any third party.

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4. Third-Party Service Providers

We share limited operational data solely with trusted partners essential to providing your luxury experience:

• Logistics Carriers: UPS, FedEx, and DHL for insured signature-required garment delivery;
• Financial Gateways: Licensed US merchant acquiring banks and processors;
• Technology Infrastructure: Secure cloud hosting, SSL certification providers, and transactional email engines.

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5. Your Privacy Rights (CCPA / CPRA & US State Laws)

Residents of California and other jurisdictions possess specific statutory rights regarding their personal data, including the right to know what personal data is collected, the right to request deletion, and the right not to be discriminated against for exercising privacy rights. BLUR LLC does not sell consumer personal information. To submit a verified privacy request, please contact our privacy compliance officer at support@blur-wear.com.

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6. Corporate & Merchant Underwriting Identification